Your Name Sweatshirts in Your Name Shop have the best quality and style. They are comfortable, stylish, and sophisticated. The designs are classic yet modern. So you have just launched your own brand and now you want to create a buzz. You have your first product and a website ready, but where do you reach out to get people to know about it? If your website isn't live yet or if the cost of advertising is too high, then online PR can be a good option for getting the word out.